Comments on: What journalism can learn from the new 'Star Trek' http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/ Journalist. Communicator. Social media manager. Here are the things that inspire and inform me. Tue, 15 May 2012 18:35:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: paulbalcerak http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/#comment-24 paulbalcerak Thu, 14 May 2009 03:15:04 +0000 http://paulbalcerak.com/?p=208#comment-24 <a href="http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/#comment-64" rel="nofollow">Jason</a>- I like that point. <a href="http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/#comment-65" rel="nofollow">@teachj</a>- I agree with you on the branding (I feel like I've blogged about it before, too, though I can't find any record of it). If there's one thing Old Media has going for it right now, it's familiarity and history, both of which <em>are</em> really valuable (intangibly) and <em>could be</em> really valuable (financially). On the issue of "better": we could debate that all day, and while it could be fun, it would ultimately be ... illogical. ; ) Jason- I like that point.

@teachj- I agree with you on the branding (I feel like I’ve blogged about it before, too, though I can’t find any record of it). If there’s one thing Old Media has going for it right now, it’s familiarity and history, both of which are really valuable (intangibly) and could be really valuable (financially).

On the issue of “better”: we could debate that all day, and while it could be fun, it would ultimately be … illogical. ; )

]]> By: teachj http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/#comment-23 teachj Wed, 13 May 2009 23:46:29 +0000 http://paulbalcerak.com/?p=208#comment-23 Another takeaway I see is that you should save a well know brand name if you can. Star Trek is more than an old TV show from the '60s. It is a valuable brand name, just like the New York Times, Washington Post, Chicago Tribune, etc. It is important to pay homage to that which came before, while you pave the way for the new. Finally, just because the old ain't working anymore, and the new is selling well, does not mean the new is automatically better. It only means the new is making more money. That is a business model, but not necessarily good journalism. Another takeaway I see is that you should save a well know brand name if you can. Star Trek is more than an old TV show from the ’60s. It is a valuable brand name, just like the New York Times, Washington Post, Chicago Tribune, etc. It is important to pay homage to that which came before, while you pave the way for the new.

Finally, just because the old ain’t working anymore, and the new is selling well, does not mean the new is automatically better. It only means the new is making more money. That is a business model, but not necessarily good journalism.

]]> By: Jason Preston http://paulbalcerak.com/2009/03/07/what-journalism-can-learn-from-the-new-star-trek/#comment-22 Jason Preston Wed, 13 May 2009 23:33:57 +0000 http://paulbalcerak.com/?p=208#comment-22 It's funny you did this, since I just SAW the movie and was thinking about doing a similar post ;) It's true; reinvention is the name of the game at this point. Another thing news orgs could learn from the new Star Trek movie: you need to find a balance between logic (hard news) and passion (exciting news) to be truly remarkable. It’s funny you did this, since I just SAW the movie and was thinking about doing a similar post ;)

It’s true; reinvention is the name of the game at this point.

Another thing news orgs could learn from the new Star Trek movie: you need to find a balance between logic (hard news) and passion (exciting news) to be truly remarkable.

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