It's not social media if you're antisocial

Patrick Thornton points out that, “Yes, of course a social media editor should be all over social media.”

I’ve got some thoughts in the comment thread over there, but I will say here: Being a social media lurker (re: all intake, no output) is the same thing as showing up to a bar and conversing with no one. Sure, you’ll pick up a few bits of information, but until you’ve interacted with another human being, you can’t be sure of what’s really going on.