About a month ago, I realized the SEO for this site was … less than ideal (I should have taken a screen shot). A Google search for “Paul Balcerak” popped up my old Wired Journalists blog, Twitter and Facebook, but paulbalcerak.com was about five or six rungs down the list. I wanted/want this to be the starting point for people to find me on the Web (I’ve got more additions planned for the site) and set out to pump up my Google “juice”—which is to say, I started blogging a lot more frequently (compare my June/July ’09 archives to my April/May ’09 archives). And hey, look: paulbalcerak.com is No. 1!
I know, I know—”Whoop-dee-doo, you’re your own biggest fan.” The reason I point this out, though, is to show how easy it is to improve SEO in a short period of time when you’ve got a weird name and a relatively small amount of traffic. Here in Washington state, we’ve got newspaper sites from corner to corner with plenty of both. If you’re running a news site, posting every day should be rule No. 1—and look how much it helps.
Obviously this isn’t the only thing that goes into SEO, but it’s a big thing.