A while back, I posted about a (rather ambitious, given my schedule lately) list of goals I had for my journalism/social media life this summer. One of those goals was to figure out how best to use
12seconds 12seconds and while I haven’t really used it much, I did find someone else using it in an interesting way.
My boss directed me to this report on The Wenatchee World’s site, in which reporter Kathryn Stevens (or at least, some guy using her 12seconds account) used 12seconds to report on a garage fire. If you check out Stevens’ 12seconds page, you’ll notice this wasn’t the only time they used it, either—and it wasn’t just breaking news they used it for.
The best part is that it was seemingly effective—to the tune of 1,442 views on the garage fire (though I’m not sure how that stacks up against the average 12seconds post or Wenatchee World’s traffic).
This I can get on board with. I’ve been perplexed by 12seconds for a while now; I just can’t see myself serendipitously scrolling through pages and pages of 12-second videos. But as embedded news posts (or whatever), I can see how they’d be effective. I’m on a site, I read a little text, and—”Oh … yeah, I wouldn’t mind watching 12 seconds of video.”
On the other hand, I think this could be ruined for me all over again with the advent of the video-enabled iPhone 3GS (I don’t have one yet). The 3G 12seconds app offers a way to get mixed video and audio online: You shoot three stills and record 12 seconds of audio, which is then posted to your account. With an iPhone 3GS, though, why not shoot longer videos and post them straight to YouTube. If you could access your newsroom’s CMS on your mobile browser (WordPress, for instance), you could even embed your video direct from the field. [Update/note: 12seconds just launched 12cast, their 3GS app.]
Bottom line: It looks like the Wenatchee World has found a fine use for 12seconds and I’ll continue watching to see how often they use it. I may even try it out myself if I find myself in a situation that calls for “breaking” video. And I think it’s a good option for iPhone 3G users. But if you’ve got the 3GS, I’m thinking YouTube is a more attractive alternative.
Update: 12seconds has an explanation for how to embed 12’s (12’s:12seconds::Tweets:Twitter?) at their API Google Group (scroll down just a bit).
Another update: Or you can just embed the easy way.