Tweetie was my iPhone Twitter client of choice before it was cool. But when TweetDeck came out with an app, I switched over. I liked that it synched with my desktop client (and I do prefer TweetDeck on my desktop) and allowed me to save search queries. Well now I’ve come crawling back. The combination of Tweetie 2.0’s slew of new features and creator Loren Brichter’s enthusiastic sales pitch pushed me straight over the edge. I’m not one to be easily swayed by marketing—so what happened?
“…Tweetie 2 for iPhone will be a whole new app. And while it’s arguably worth a lot more, I’m keeping the price exactly the same: $2.99.” [His emphasis.]
That’s how you sell something. Loren’s got a great product with great features at the right price (even if I didn’t own Tweetie 1, $2.99 is a damn good deal for everything the update has). Beyond that, he connected with me and probably a whole lot of other people (re: his target audience) by pushing out news of the new release in a blog post, as opposed to some infomercial-sounding press release (he may have also done the latter—I don’t know). The post isn’t some goofy sounding pitch, either; it’s just a guy talking about a project that he’s obviously passionate and excited about. He brings the audience into the process—talks about why he created the update and what he felt needed to be changed.
What’s all this get him? I already own Tweetie, so Loren isn’t making any new money off me, but I’m back on his software and I’m telling my friends about it. I also recently had someone, a new iPhone owner, personally message me and ask which app was the best. Coincidentally, I had just heard about Tweetie 2.0 and I think I sold her on the app. Think about that: Loren’s pitch was so good, he’s got me selling his yet-to-be-released product to my friends. And all it took was opening up, letting me behind the curtain a little and showing some enthusiasm.
Bottom line: If you don’t care about your product, it’s going to show—in your sales pitches, in your ads and probably in the product itself. As Loren explains, Tweetie is his livelihood (“($2.99 – 30%) x enough people = a living”) and he talks about it like it’s his child. Work on the pitch (and the subsequent support) just as hard as the development and you’ll have a kick-ass product on your hands.