The hardest part about blogging for me is posting every day. Even on days when I have a good idea, I can end up in shambles because I don’t have time to flesh it out and I don’t want to kill a good idea with a crappy post.
Fortunately, I’ve got two good fallback options and one half option that may come in handy if you’ve got the same problem:
1. Give props to your blogger friends
Promoting other people’s work never gets old.* Flip through your RSS reader (or whatever you use to browse blog posts) and if you aren’t particularly inspired by anything you read, think about the bloggers who usually do inspire you and write about them instead. People will appreciate the nod(s) and you may even get some extra traffic to your site.
*Promoting other people’s work does get old: when you do it all the time. If you want to make a week out of “tip of the hat” posts, I’d advise planning it out and wrapping some theme around it (“awesome blogger week!”) so people don’t assume you’ll keep going on like a broken record.
2. Give your readers something to do
If you don’t have any deep thoughts to share, give your readers something cool to use/look at/etc. Yesterday, when I was a little short on ideas, I posted this New York Times heat map of Netflix trends. My only rule for posting is: offer value. This way, you’re giving readers something you value (make sure you actually do) and that may benefit them in some way.
Bonus tip: If you’re one of those people who can’t stand to see a “tiny post” on your blog that’s short enough to reveal yesterday’s post on your home page (like me), adding a big huge photo will give you the illusion that you did more work. Keep in mind that this isn’t so much for the benefit of your readers (though maybe it is—I’ve heard photos tend to help drive consistent traffic) so don’t feel like you’re artificially inflating your content.
2.5. Keep your ideas on file
In essence, don’t let yourself run out of ideas to begin with (see? non-advice advice: a half idea). Whenever you have an idea, jot it down wherever you keep notes. I use a lot of stuff: Evernote, Tumblr, paper notes, the drafts folder in my WordPress blog, etc. I like to save my non-time sensitive posts and work on them a little longer because, well, why not? It’s like saving your triple red shells in Mario Kart—it’s better to hang onto them just in case you get into trouble.
Got tips of your own? I would love to hear them for myself and I’d happily Tweet them for others to hear, too.