Online readers would get free access to a certain number of pages on the website each month before they are prompted to sign up for a subscription…
Times Co. executives say people who arrive through search engines like Google won’t be blocked from viewing the first page of a search result regardless of how many visits they’ve made. The openness of the system has raised questions inside and outside the Times about whether the paper is making it too easy to avoid paying. Executives have said they will work with search engines to limit the frequency of such visits so readers can’t game the system.
Bold: So the point of the paywall is…?