So why would publishers switch to Facebook [comments]? First, it provides distribution. If a user comments on a story without unchecking the “post to Facebook” box, the comment appears on that user’s wall, underneath a link to that story. And second, using Facebook requires your real identity, which (in theory) means users should be a little more constructive in their comments. Say good-bye to anonymous trolls. However, you can post a comment as your page identity, which may introduce new spamming opportunities.
I’m liking this, but for the fact that not everyone uses Facebook. Love to hear your thoughts in the Lost Remote thread at the link.