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Protip for social media managers: Pick up the phone

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An image of a yellow rotary telephone

Willy D / Flickr

If you read The New York Times on Sunday, you may have read about Robert Weston, a man who has come to be the NYPD’s go-to guy for producing “cast members” in police lineups. How he became their go-to guy is something social media managers can learn from:

The reason detectives prefer him is simple.

“He always picks up his phone,” said one seasoned Bronx detective, who spoke on the condition of anonymity because detectives are not authorized to speak to reporters.

You can do a lot of things to improve your social presence, but the best and most effective is just to be there when people are trying to talk to you. If you can’t be there, make sure at the very least that you get back to people and let them know that their questions/comments/etc. matter to you, even if you can’t answer them right away.

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  • Seattleblank

    So true. I think this should be directed to everyone!

  • Yeah, you’re right.

    It’s funny how simple it is, really. Deploy all the flashy stuff you want in a campaign; all it comes down to is whether you’re there when people need you to be.

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