Seth Godin said so a while back:
If it’s important today, it will be important tomorrow. Far more productive to do the work instead of monitoring what’s next.
There’s truth in that statement, but it ignores news that’s delivered to people experiencing a news event rather than just consuming it.
I don’t need to know right away which direction a tornado in Alabama is headed if I’m in Seattle. But if I am in Alabama, and James Spann is telling me to get the hell out of the way, I can’t wait to hear about it.
What are your thoughts?