We don’t need paid professionals to do retweeting for us. They’re slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.
The hard part of professional journalism going forward is writing about what hasn’t been written about, directing attention where it hasn’t been, and saying something new.
This is totally true, but I’m not sure it’s totally feasible. It sounds like what Seth is saying is that instead of re-reporting “trending” topics, news media should focus on the stories that aren’t being told. The problem with that is that in order to run a successful online news operation, you need X amount of people to come to your site, and that gets harder the further away from trending you get. The other problem is — and any newsroom editor or manager will argue it — there are times when following the crowd is the absolute right thing to do.
The real trick is to write about what’s trending, but to focus on some aspect of it that hasn’t been scrutinized yet, or to write about it in a way that no one else has thought about yet.