Nothing is as dangerous in communication as assuming you own the message.
That’s the phrase emblazoned on Curator’s website. It says a lot about who they are, and if you know me, it ought to say a lot about why I’m joining them.
Starting September 4, I’ll be their new social media strategist.
It wasn’t an easy decision to leave news, but it was the right one, right now, and looking at my career trajectory, it’s a natural evolution.
The discussion on this blog has never been exclusively about journalism; sometimes, it hasn’t been about journalism at all. What I have tried to do is curate (seriously, no pun intended) a conversation about where technological advancements are taking communication, and how people and brands can use that technology to be better at whatever they want to do. At Curator, I’ll be doing a lot of work to help brands define their identities within the social sphere.
As usual, I’ll share what I can with you here, and hopefully on Curator’s blog, too.
I’m by no means done with news. I was recently elected to the board of the Society of Professional Journalists Western Washington Pro Chapter, where I’ll be helping out with their outreach and continuing education. (More on that in future posts.) I imagine I’ll still be vocal about the industry on this blog and in my social streams, as well.
In the meantime, wish me luck and stay tuned for more.
Oh, and if you’re interested in my job at KIRO 7, check out this page.

Kristy Bolsinger August 30, 2012 at 12:10 pm
Congratulations on your new opportunity!! Change is hard, but it is inevitable and enables growth. You’ll do great things :)
paulbalcerak August 30, 2012 at 12:12 pm
Thank you, Kristy! It’s definitely the right decision for me, and I’m really excited about what’s ahead.