I’m reading Gary Vaynerchuk’s The Thank You Economy right now. Here’s Gary on why he speaks in absolutes:
Because if I give you an inch, you’ll run a mile with it. When I said in 1998, “You’re dead if you don’t put your business on the Internet and get in on ecommerce,” was that true? No. But boy, can you imagine trying to be in business in 2010 with zero Web presence? I’d rather shock you into paying attention, and admit later that business rarely requires an all-or-nothing approach, than take the chance that you won’t take the situation seriously enough.
I think this is why my writing is weak sometimes. Note to self.