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Link: Why You Should Empower Your Social Media Managers

Image of three cakes shaped into Mario items.

Credit: Michael Kmak / Flickr

Here’s an excerpt of my latest post for the Curator blog:

It was my dog’s birthday a few months ago, and because my wife and I are those kind of dog owners, I headed out to buy some gifts. I always love being able to support local businesses as opposed to the Petco’s and Petsmart’s of the world – not that there’s anything wrong with those – so I found a little shop here in Pioneer Square and popped in to pick up a few things.

The guy at the store was really helpful, and chatted with me a bunch about my dog and what kind of stuff he liked. I picked out a few things, and as I was checking out, the guy grabbed a few extras – some snacks and treats – and threw them into my bag, no charge. I thanked him and left.

Now, there’s nothing particularly remarkable about that interaction, but it meant a lot to me that the guy cared enough about his business and me, as a customer, to make that gesture.

This is the exact kind of thing social media managers should be empowered to do.

Read the full post here.


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