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2 Reasons Twitter Should Make ‘Favorites’ Customizable


If you have the new Twitter profile, you’ve probably noticed Favorites are a lot more prominent. And, as Kevan Lee pointed out the other day, you may want to rethink your “favoriting” strategy because of it.

I, for example, use the Favorite button as a Like button for Twitter and as a read-later button (I have an IFTTT recipe that adds all my favorites to my Pocket account).

What would be awesome, and what I’m sure Twitter won’t do but anyway, is if each user could customize the language on their page to say whatever they wanted. So like, I could change the word “Favorite” on my page to “Read Later” or “Best Tweets.” Universally, it would still be called the Favorite button, but users would know there’s an added layer of context.

This would do two great things:

  1. It would play into existing behavior. Most Twitter users I know have their own way of using the Favorite button, and it varies pretty widely.
  2. It would incentivize Twitter users to visit each other’s pages and thus spend more time on the site. Think about it: If you got a notification that someone “favorited” one of your tweets, wouldn’t you click through to see what they meant by that?

Like I said, Twitter probably won’t do this, but they should. It would be one small customization that would make the overall experience better.

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