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Here’s a Branded Tweet that Doesn’t Suck

Marshawn Lynch knows how to do Twitter.

One of the hardest things to do is write a social media post that promotes a product without sounding like it’s trying to promote a product. It’s a subtle art.

Marshawn isn’t one for subtlety, but he executes this perfectly anyway.

  1. This is written exactly how Marshawn Lynch talks.
  2. This video is exactly the kind of goofball joy you expect from Marshawn Lynch.
  3. It’s entertainment with a small ask: Go here to watch the full thing.
  4. The promo actually isn’t even in this tweet. Marshawn’s team trusts that you’ll go down the rabbit hole to see why they made this.

Make better promotional posts. Make them like this.

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