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About

baseball-bat-photoHi, I’m Paul Balcerak. You may want to know some things about me, so I made this page.

Do you have a bio?

Certainly! I’m an Emmy and Addy Award-winning Social Media Strategist and marketer. I create social media campaigns and help brands find their voice—the thing that makes them unique—on social networks.

I’ve helped* make things like Chateau Ste. Michelle‘s social media content calendars, Holland America Line‘s Facebook ads, KIRO 7’s Mobile Tweetup, 10 Perfect Sips, #HeySwansons, and more.

My goal is always to make social media things that serve a purpose and appeal to people on an emotional level. I hate follower counts and algorithms. That doesn’t mean I don’t know how to consider them as part of an overall social strategy.

I’ve been the Senior Content and Social Media Strategist at Copacino+Fujikado since October 2015. I get to work with clients like Chateau Ste. Michelle, Holland America Line, Seattle Children’s Hospital and many more (including, occasionally, my beloved Seattle Mariners). Prior to that, I worked as the Social Media Strategist at Curator PR, and the Social Media Manager at KIRO 7 Eyewitness News.

When I’m not working, I live in West Seattle with my wife and two kids. I like running, writing, reading, taking pictures with my phone, and adding new bottles of whiskey to my ever-growing-then-shrinking-again collection.

Wanna chat? Email me at paul@paulbalcerak.com.

*If you want to work with me and are curious of my exact involvement in these projects, shoot me an email.

How do you say your name?

p-ALL. It’s like a “puh” sound followed by “ALL.”

No, your other name.

Oh! Of course. It’s kind of like BALL-sir-ack. It’s Polish. I am half Polish.

Do you ever do public speaking?

Yes, absolutely. I’ve spoken at several events, panels, etc., and I’m game to do it if the right thing comes up. Crowd size is not an issue. I love it up there. If you’re interested in having me speak, please email me.