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	<title>paulbalcerak&#039;s blog &#187; lookout landing</title>
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	<link>http://paulbalcerak.com</link>
	<description>...in which I talk about how social media managers, journalists and PR pros can communicate better.</description>
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		<title>Blogging ideas: Read something other than what you want to write about</title>
		<link>http://paulbalcerak.com/2010/02/01/blogging-ideas-read-something-other-than-what-you-want-to-write-about/</link>
		<comments>http://paulbalcerak.com/2010/02/01/blogging-ideas-read-something-other-than-what-you-want-to-write-about/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 01:04:37 +0000</pubDate>
		<dc:creator>paulbalcerak</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[bobby solomon]]></category>
		<category><![CDATA[conversation marketing]]></category>
		<category><![CDATA[copyblogger]]></category>
		<category><![CDATA[geoff baker]]></category>
		<category><![CDATA[ian lurie]]></category>
		<category><![CDATA[kitsune noir]]></category>
		<category><![CDATA[lookout landing]]></category>
		<category><![CDATA[mariners]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[rss reader]]></category>
		<category><![CDATA[seattle mariners]]></category>
		<category><![CDATA[uss mariner]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://paulbalcerak.com/?p=1084</guid>
		<description><![CDATA[If you&#8217;ve been blogging for any length of time, you&#8217;ve probably got a folder in your RSS reader packed full of subscriptions to blogs that follow your same niche. That&#8217;s good—it&#8217;s smart to keep up with your area of interest. But it&#8217;s a good idea to wander outside of your usual haunts on a regular [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 304px"><a href="http://www.flickr.com/photos/hamburgerjung/4277636568/"><img title="how to pretend reading a book" src="http://farm5.static.flickr.com/4022/4277636568_192e3b4c43_b.jpg" alt="how to pretend reading a book" width="294" height="214" /></a><p class="wp-caption-text">Source: HamburgerJung&#39;s Flickr page</p></div>
<p>If you&#8217;ve been blogging for any length of time, you&#8217;ve probably got a folder in your RSS reader packed full of subscriptions to blogs that follow your same niche. That&#8217;s good—it&#8217;s smart to keep up with your area of interest. But it&#8217;s a good idea to wander outside of your usual haunts on a regular basis. Two reasons:</p>
<p>1. You avoid the <a title="A Ryan Sholin quote on the journalism echo chamber" href="http://paulbalcerak.tumblr.com/post/285332327/journalismism-information-flow-competitor" target="_self">echo chamber</a></p>
<p>2. You&#8217;ll have more original ideas</p>
<p>I thought I might list a few of my favorite non-journalism blogs to give an idea of what inspires my writing:</p>
<h2><a title="http://kitsunenoir.com" href="http://kitsunenoir.com/" target="_self">Kitsune Noir</a></h2>
<p><em>&#8220;&#8230;an art and design blog that dabbles in music, movies, food &amp; fashion, all filtered through the brain of Bobby Solomon.&#8221;</em></p>
<p><em><a href="http://kitsunenoir.com/"><img class="aligncenter size-full wp-image-1120" title="Kitsune Noir screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-18.png" alt="Kitsune Noir screenshot" width="600" height="313" /></a><br />
</em></p>
<p>This may be one of my favorite blogs <em>period</em>. I found it via the handy Explore option in Google Reader and I&#8217;ve been loving it ever since. It is what the tagline says and the most important part is the &#8220;filtered through the brain of Bobby Soloman&#8221; part. This guy&#8217;s just got an eye for cool stuff. A lot of the visuals he picks out have inspired me to incorporate my own visuals into this blog lately (scroll through my recent archives—every post has had at least one photo with it) and to not really care if what I&#8217;m saying doesn&#8217;t sound easy-to-read or whatever. Bottom line when you&#8217;re running a blog is that it&#8217;s yours, so make it something you like first, then worry about traffic and all that other crap.</p>
<h2><a title="Conversation Marketing" href="http://www.conversationmarketing.com/" target="_self">Conversation Marketing</a> and <a title="Copyblogger" href="http://www.copyblogger.com/" target="_self">Copyblogger</a></h2>
<p><em>&#8220;Common sense internet strategies&#8221; and &#8220;Copywriting tips for online marketing success&#8221; (respectively).</em></p>
<p><a href="http://www.conversationmarketing.com/"><img class="size-medium wp-image-1121 alignleft" title="Conversation Marketing screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-19.png?w=300" alt="Conversation Marketing screenshot" width="300" height="141" /></a><a href="http://www.copyblogger.com/"><img class="aligncenter size-medium wp-image-1122" title="Copyblogger screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-20.png?w=300" alt="Copyblogger screenshot" width="300" height="138" /></a></p>
<p>Speaking of &#8220;all that other crap,&#8221; these two blogs have been invaluable. Once I&#8217;ve been inspired and have produced some content, I like to take some time to hone it and make it as nimble and effective as possible—that&#8217;s where advice from these guys comes in. I think of them as the editors-I-no-longer-have. They&#8217;ve helped out tremendously with advice on how to craft text for the Web and also with SEO headline writing—great for me, since those are things I use on this blog and in my day-to-day at the office.</p>
<h2><a title="Lookout Landing" href="http://www.lookoutlanding.com/" target="_self">Lookout Landing</a>, <a title="USS Mariner" href="http://ussmariner.com/" target="_self">USS Mariner</a> and <a title="Geoff Baker's Mariners Blog | Seattle Times" href="http://seattletimes.nwsource.com/html/marinersblog/index.html" target="_self">Geoff Baker&#8217;s Mariners Blog</a>*</h2>
<p>(A bunch of Seattle Mariners blogs.)</p>
<p><a href="http://www.lookoutlanding.com/"><img class="size-medium wp-image-1123 alignleft" title="Lookout Landing screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-21.png?w=300" alt="Lookout Landing screenshot" width="300" height="159" /></a><a href="http://ussmariner.com/"><img class="size-medium wp-image-1124 aligncenter" title="USS Mariner screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-22.png?w=300" alt="USS Mariner screenshot" width="300" height="159" /></a></p>
<p><a href="http://seattletimes.nwsource.com/html/marinersblog/index.html"><img class="aligncenter size-medium wp-image-1125" title="Mariners Blog screenshot" src="http://paulbalcerak.com/wp-content/uploads/2010/02/picture-23.png?w=300" alt="Mariners Blog screenshot" width="300" height="150" /></a></p>
<p>These are just straight-up <em>for fun</em>. Your RSS Reader can&#8217;t be all work, all the time—you have to have something to unwind with. Sure, you&#8217;ve got books and all, too, but what&#8217;s nice about just-for-fun blogs is that you&#8217;ll probably accidentally soak up some advice that&#8217;ll help you improve your own blog. What makes your for-fun blogs so enjoyable? And what about that can you copy over to your own blog? (For the record, I could do better at this. The only thing I&#8217;ve really &#8216;ported from my Mariners bloggers is, in fact, <a title="paulbalcerak.com blog keyword search: Mariners" href="http://paulbalcerak.com/?s=mariners" target="_self">the Mariners</a>.)</p>
<p><em>*For more on Geoff Baker&#8217;s blog as it relates to blogging and journalism, see <a title="A quick critique of Geoff Baker's Mariners Blog | paulbalcerak.com" href="http://paulbalcerak.com/2009/04/01/a-quick-critique-of-geoff-bakers-mariners-blog/" target="_self">this fanboy post</a> I did a while back.</em></p>
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